MOMONDO FINDS ‘HOLIDAY BLUES’ AFFECT 60% OF ALL BRITS
AND THIS YEAR MORE BRITS ADMIT TO FEELING DOWN AFTER A BREAK THAN LAST YEAR
The return back to school for most kids during the first week of September officially marks the end of summer. Travel site momondo.co.uk understands the end of a holiday often leads to feeling glum.
A recent survey* of 1,000 Brits carried out by the travel site found 61% questioned experienced ’the holiday blues’, when returning from their travels. This compared to a lower 56% last year.
Brits use holiday to beating the post-holiday blues
momondo also found that holidays inspire a focus on being more off-duty in general too, to make returning home easier. As almost a quarter of all Brits at 24% make sure they have a couple of days off, after returning from holiday and starting work or study again. And after a vacation 14% of Brits prioritise time to relax and 14% prioritise quality time with family and friends, according to momondo’s survey.
The return to everyday life after a holiday is often made easier for Brits by carrying on certain habits. For example, 17% of Brits admit to sleeping in longer than usual, for a period after a holiday. And perhaps wishing to retain that holiday glow and stay in shape, momondo found 18% of Brits try to eat more healthily, 12% exercise more and 9% cut down on alcohol consumption to make returning home easier.
Spokesperson at momondo, Lasse Skole Hansen, states: “Taking a break is a huge source of happiness for most. The annual summer holiday is often the last luxury to be spared when household budgets are squeezed, due to its positive effects, both mentally and physically. Far from regular routines and enjoying new experiences, travellers feel happier on the whole. So in reverse, a return to the daily grind can have the opposite effect on morale.
“We’ve previously seen that Brits use planning a new holiday to beat their holiday blues, by dreaming about the next holiday they would like to take on their return. If Brits are looking for an autumn getaway, they do need to book now however, as tickets are generally cheapest 53 days in advance, according to our survey of 12.6 billion fares on momondo’s most searched routes.”
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momondo.co.uk is a free, independent and global travel search site that compares billions of prices on flights, hotels and car hire. Headquartered in Copenhagen, momondo serves travellers across 35 international markets. momondo’s mobile applications are available for free for iPhone and Android. momondo has won industry accolades for ‘Best Meta Search Website’ and ‘Best Use of Social Media’ in 2014, followed again by ‘Best Meta Search Website’ in 2015, at the prestigious Travolution Awards in London. To download the momondo press pack, please click here.
About the analysis:
momondo has performed a global travel survey every year since 2014. In 2016 it asked 29, 000 people from 20 different countries about their travel habits. This report covers the Brits' travel habits. Data collection took place between the 6th and the 13th of January 2016 through an e-survey via Client’s panels. 1,009 Brits aged between 18 and 65, and matching the population of the United Kingdom regarding to age, sex and geography completed the survey. The questionnaire was translated into English before it was sent out to the British respondents.