e. leila@turtle-pr.com    t. +44 (0)7889 23 1000




MOMONDO LAUNCHES UK COMPETITION TO WIN DNA JOURNEY WORTH 1300 GBP

5/4/17

Winner can visit countries or regions found in their DNA

Last year, travel site momondo launched The DNA Journey an award-winning film and project that garnered over 300 million views across different platforms worldwide.

momondo invited 67 participants from around the world to take part in the project. The participants were offered a DNA test to find out more about their ancestry, after discussing their heritage and prejudices. Later, the participants were invited back and the results were revealed in an emotional and surprising video. After the release of the film, more than 175,000 people globally participated in the original competition associated to the video. The prize for the first round of winners was a DNA kit, and the grand prize was a DNA Journey to some of the countries or regions found in the participant’s DNA.

"The project is about opening our eyes to the fact that we are all more connected than we think. Many of the participants were surprised to see that they had roots in regions that they initially asserted a prejudice towards. Remembering that we may be more diverse than we originally believe helps us to change our view of other cultures and nations for the better," says Neil Cartwright, momondo’s spokesperson.

The travel site is still working to break down prejudices and believes that travel is a powerful tool that leads to individuals being more open-minded and trusting of other cultures and countries.

“We want to give people the courage to stay curious and open-minded, so we can all enjoy a better, more open world,” concludes Cartwright.

Now momondo is offering Brits another chance to uncover their own ancestry and discover their DNA origins.

From the 5th April 2017, momondo will run a four-week competition to win one of 30 DNA kits, participants will enter by writing a short brief about how they will open up the world through travel.

And one lucky Brit will win a DNA Journey worth 1300 GBP to visit countries or regions found in their DNA.

For more information and to enter the competition please visit
www.momondo.co.uk/letsopenourworld/dna

Watch the DNA Journey film here.

ENDS

For further information please contact:
Leila Stocker
Turtle PR
leila@turtle-pr.com
+44 (0)7889 231000
@Turtle_PR
www.turtle-pr.com

About momondo

momondo.com is a free, independent and global travel search site that compares billions of prices on flights, hotels and car hire. Headquartered in Copenhagen, momondo serves travelers in more than 30 international markets. momondo’s mobile applications are available for free on iPhone and Android. momondo has won industry accolades for ‘Best Meta Search Website’ and ‘Best Use of Social Media’ in 2014, followed again by ‘Best Meta Search Website’ in 2015, at the prestigious Travolution Awards in London.




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