e. leila@turtle-pr.com    t. +44 (0)7889 23 1000

momondo finds Brits prefer a three-star


3- and 4-Star hotel bookings outnumber 5-Star 8-to-1

Bathrobes, slippers and free mini bars are some of the amenities that can usually be enjoyed by upgrading to a 5-star hotel. However by shunning these indulgences, Brits appear to be saving cash to spend on other luxuries whilst away, according to new analysis this week from travel site momondo.co.uk.

momondo analysed worldwide hotel bookings made between the 16th of January and the 20th of April 2014, in which, well over three out of ten Brits booked 3- or 4-star hotels for trips, with less than one in 10 Brits booking a 5-star hotel. And 15% of Brits booked a hotel with a 2-star rating, new figures from momondo suggest.

momondo analysed other nations and also found our Swedish, Norwegian and Finnish neighbours preferred a little more luxury, without completely blowing the budget. More than one in four Swedes, Norwegians and Finns combined, booked 4-star hotels (28%), followed by slightly lower preferences for 3-star (26%) , then 2–star (8%) hotels, and just 5% for 5-star hotels.

Interestingly however less French opted for 4- or 5-star amenities, with 31% of French booking a 3-star hotel and 31% a 2-star hotel. Just 16% opted for a 4-star and 4% a 5-star hotel, less than half the numbers of Brits booking these star categories. momondo also found our German neighbours also tended to mostly book 3-star (36%), followed by 4-star (30%) hotels, just like us Brits.

And according to recent research conducted by momondo, Brits would rather eat well, than stay well. The travel site found Brits prefer to save money on things like accommodation and flights when travelling, rather than food. In fact, when Brits were asked which factors were essential for a good holiday, 65% cited 'good food’ and 65% said eating out at restaurants with the family or with their spouse was important. Furthermore, 26% of Brits stated they liked to try local dishes whilst on holiday. **

"It is interesting to see that Brits have slightly different priorities when they travel, compared to some of their European neighbours," said Spokeswoman at momondo, Julie Pedersen.

"Brits would much rather eat well and experience a lot when traveling, whilst it would appear their actual accommodation means slightly less, in the overall scheme of things. And one should not forget that 3-star hotels in Europe, in many cases, offer very good lodgings," states Pedersen.


**About the hotel-related research:
*The remaining percentages for all countries were made up of 0.5-, 1,5-, 2.5-, 3.5- and 4.5-star hotels, plus hostels and cabins without a specifying star.

**About the food-related research:
The survey focused on British travel habits and trends. Respondents were given 12 options and asked to cite which factors were essential for a good holiday, (being allowed to tick as many as they liked). Data was collected through an e-survey by Research Now's panel during the period 9-19 January 2014. 1,000 British people aged between 18-65 years were questioned, split evenly by gender, age, education-level and region.

For further information, or to be sent high res images please contact:
Leila Stocker
Turtle PR
+44 (0)7889 231000

About momondo:
Travel search engine www.momondo.co.uk finds and compares billions of prices on flights, hotels and travel deals. momondo was launched in 2006 and has been recommended by international media, such as the New York Times, CNN, NBC, CBS, The Daily Telegraph, and The London Sunday Times, as well as the legendary travel guru Arthur Frommer. momondo has won many awards, including a flight comparison test in 2012 by Stiftung Warentest, Germany’s independent product and services review. momondo’s mobile applications are available for free for iPhone, Android and Blackberry.

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